{"id":895,"date":"2023-07-24T21:20:05","date_gmt":"2023-07-24T19:20:05","guid":{"rendered":"https:\/\/www.finblog.cz.triton.blueboard.cz\/?p=895"},"modified":"2023-07-24T21:20:05","modified_gmt":"2023-07-24T19:20:05","slug":"lead-management","status":"publish","type":"post","link":"https:\/\/finblog.cz\/?p=895","title":{"rendered":"Lead management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/growito.cz\/\">Lead management<\/a> je proces z\u00edsk\u00e1v\u00e1n\u00ed, kvalifikace a sledov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Je to d\u016fle\u017eit\u00e1 \u010d\u00e1st obchodn\u00edho procesu, proto\u017ee pom\u00e1h\u00e1 spole\u010dnostem identifikovat a kontaktovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed jsou pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee od nich zakoup\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Existuje mnoho r\u016fzn\u00fdch zp\u016fsob\u016f, jak z\u00edskat leady. Mezi nejobl\u00edben\u011bj\u0161\u00ed pat\u0159\u00ed:<\/li>\n\n\n\n<li>Marketingov\u00e9 kampan\u011b, jako je e-mailov\u00fd marketing, soci\u00e1ln\u00ed m\u00e9dia a PPC reklama<\/li>\n\n\n\n<li>\u00da\u010dast na veletrz\u00edch a jin\u00fdch ud\u00e1lostech<\/li>\n\n\n\n<li>Osobn\u00ed kontakt s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile spole\u010dnost z\u00edsk\u00e1 lead, je d\u016fle\u017eit\u00e9 ho kvalifikovat. To znamen\u00e1 zjistit, zda je lead relevantn\u00ed pro produkty nebo slu\u017eby spole\u010dnosti a zda m\u00e1 pot\u0159ebn\u00e9 finan\u010dn\u00ed prost\u0159edky k n\u00e1kupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kvalifikovan\u00e9 leady lze pot\u00e9 sledovat pomoc\u00ed syst\u00e9mu lead managementu. Syst\u00e9m lead managementu pom\u00e1h\u00e1 spole\u010dnostem sledovat interakce s leady, p\u0159ipom\u00ednat lead\u016fm o d\u016fle\u017eit\u00fdch term\u00ednech a organizovat informace o leadech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Efektivn\u00ed lead management je d\u016fle\u017eit\u00fd pro \u00fasp\u011bch ka\u017ed\u00e9 spole\u010dnosti. Pom\u00e1h\u00e1 spole\u010dnostem identifikovat a kontaktovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed jsou pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee od nich zakoup\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing managment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/growito.cz\/\">Marketing management<\/a> je proces pl\u00e1nov\u00e1n\u00ed, implementace a kontroly marketingov\u00fdch aktivit. Je to d\u016fle\u017eit\u00e1 \u010d\u00e1st obchodn\u00edho procesu, proto\u017ee pom\u00e1h\u00e1 spole\u010dnostem dos\u00e1hnout jejich marketingov\u00fdch c\u00edl\u016f, jako je zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce, generov\u00e1n\u00ed lead\u016f a zv\u00fd\u0161en\u00ed prodeje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje mnoho r\u016fzn\u00fdch marketingov\u00fdch aktivit, kter\u00e9 lze prov\u00e1d\u011bt. Mezi nejobl\u00edben\u011bj\u0161\u00ed pat\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketingov\u00e1 komunikace, jako je reklama, PR a soci\u00e1ln\u00ed m\u00e9dia<\/li>\n\n\n\n<li>Marketingov\u00fd v\u00fdzkum, jako je anal\u00fdza konkurence a trhu<\/li>\n\n\n\n<li>Marketingov\u00e9 pl\u00e1nov\u00e1n\u00ed, jako je stanoven\u00ed c\u00edl\u016f a rozpo\u010det<\/li>\n\n\n\n<li>Marketingov\u00e1 implementace, jako je v\u00fdvoj a realizace marketingov\u00fdch kampan\u00ed<\/li>\n\n\n\n<li>Marketingov\u00e1 kontrola, jako je m\u011b\u0159en\u00ed v\u00fdsledk\u016f marketingov\u00fdch kampan\u00ed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Efektivn\u00ed marketing management je d\u016fle\u017eit\u00fd pro \u00fasp\u011bch ka\u017ed\u00e9 spole\u010dnosti. Pom\u00e1h\u00e1 spole\u010dnostem dos\u00e1hnout jejich marketingov\u00fdch c\u00edl\u016f a r\u016fst jejich podnik\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Obchodn\u00ed platforma Growito<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/growito.cz\/\">Obchodn\u00ed platforma<\/a> Growito je online platforma, kter\u00e1 umo\u017e\u0148uje spole\u010dnostem prov\u00e1d\u011bt marketingov\u00e9 a obchodn\u00ed aktivity, jako je spr\u00e1va lead\u016f, marketingov\u00fd management, obchodn\u00ed procesy a analytick\u00e9 n\u00e1stroje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obchodn\u00ed platformy mohou spole\u010dnostem pomoci zlep\u0161it jejich marketingov\u00e9 a obchodn\u00ed v\u00fdsledky. On-line marketing je komplexn\u00ed proces, kter\u00fd zahrnuje lead management, marketing management a obchodn\u00ed platformy. Efektivn\u011b \u0159\u00edzen\u00fd on-line marketing m\u016f\u017ee pomoci spole\u010dnostem dos\u00e1hnout jejich marketingov\u00fdch c\u00edl\u016f a r\u016fst jejich podnik\u00e1n\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead management je proces z\u00edsk\u00e1v\u00e1n\u00ed, kvalifikace a sledov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Je to d\u016fle\u017eit\u00e1 \u010d\u00e1st obchodn\u00edho procesu, proto\u017ee pom\u00e1h\u00e1 spole\u010dnostem identifikovat a kontaktovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed jsou pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee od nich zakoup\u00ed. Jakmile spole\u010dnost z\u00edsk\u00e1 lead, je d\u016fle\u017eit\u00e9 ho kvalifikovat. To znamen\u00e1 zjistit, zda je lead relevantn\u00ed pro produkty nebo slu\u017eby spole\u010dnosti a zda m\u00e1 pot\u0159ebn\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rady-a-navody"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/posts\/895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=895"}],"version-history":[{"count":0,"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/posts\/895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/media\/896"}],"wp:attachment":[{"href":"https:\/\/finblog.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}