{"id":869,"date":"2022-08-30T22:19:23","date_gmt":"2022-08-30T20:19:23","guid":{"rendered":"https:\/\/www.finblog.cz.triton.blueboard.cz\/?p=869"},"modified":"2022-08-30T22:19:23","modified_gmt":"2022-08-30T20:19:23","slug":"zakaznikum-jedine-vstric-s-crm-systemem-to-jde-snadno","status":"publish","type":"post","link":"https:\/\/finblog.cz\/?p=869","title":{"rendered":"Z\u00e1kazn\u00edk\u016fm jedin\u011b vst\u0159\u00edc. S CRM syst\u00e9mem to jde snadno"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Firmy, kter\u00e9 stav\u00ed na proz\u00e1kaznick\u00e9m p\u0159\u00edstupu, maj\u00ed obvykle navrch nad konkurenc\u00ed, jej\u00edm\u017e jedin\u00fdm c\u00edlem je \u201eprodat za ka\u017edou cenu\u201c. V\u00fdhody plynouc\u00ed ze strategie zalo\u017een\u00e9 na dobr\u00fdch vztaz\u00edch se projevuje p\u0159edev\u0161\u00edm v del\u0161\u00edm \u010dasov\u00e9m horizontu \u2013 spokojen\u00ed z\u00e1kazn\u00edci se obvykle r\u00e1di vracej\u00ed, a v kone\u010dn\u00e9m sou\u010dtu utrat\u00ed mnohem v\u00edce, ne\u017e kdyby se po prvn\u00edm n\u00e1kupu jali vyzkou\u0161et n\u011bco jin\u00e9ho.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fakt, \u017ee z\u00e1kaznicky orientovan\u00fd management v\u011bt\u0161inou funguje na v\u00fdbornou, si m\u016f\u017eete ov\u011b\u0159it na vlastn\u00ed k\u016f\u017ei. Ale jak za\u010d\u00edt? Kl\u00ed\u010dem k \u00fasp\u011bchu jsou podrobn\u00e9 informace o nakupuj\u00edc\u00edch a ty v\u00e1m pom\u016f\u017ee z\u00edskat <a href=\"https:\/\/www.eway-crm.com\/cs\/nej-crm-software-eway-crm\/\">CRM \u0159e\u0161en\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je CRM syst\u00e9m a jak\u00e9 v\u00fdhody nab\u00edz\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer relationship management<\/strong> (CRM) je strategie, kter\u00e1 stav\u00ed na t\u0159ech z\u00e1kladn\u00edch pil\u00ed\u0159\u00edch: na <strong>spr\u00e1v\u011b dat<\/strong>, <strong>uspokojen\u00ed pot\u0159eb z\u00e1kazn\u00edka<\/strong> a <strong>automatizaci proces\u016f<\/strong>. Procesn\u00edm n\u00e1strojem, tedy aplika\u010dn\u00edm softwarem, je CRM syst\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vhodn\u011b zvolen\u00e9 CRM \u0159e\u0161en\u00ed v\u00e1m p\u0159\u00edslove\u010dn\u011b proklest\u00ed cestu ke stabiln\u00ed z\u00e1kaznick\u00e9 z\u00e1kladn\u011b. Software ne\u00fanavn\u011b sb\u00edr\u00e1 ve\u0161ker\u00e1 data o v\u0161ech lidech, kte\u0159\u00ed u v\u00e1s nakoup\u00ed nebo projev\u00ed z\u00e1jem o slu\u017eby, informace pe\u010dliv\u011b rozt\u0159\u00edd\u00ed a p\u0159iprav\u00ed pro v\u00e1s podklady pro detailn\u00ed anal\u00fdzy, na jejich\u017e z\u00e1kladn\u011b snadno predikujete, jak se dan\u00e1 skupina z\u00e1kazn\u00edk\u016f chov\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktick\u00fd p\u0159\u00ednos implementace CRM syst\u00e9mu je v\u0161ak mnohem impozantn\u011bj\u0161\u00ed. Software ocen\u00edte nap\u0159\u00edklad p\u0159i <strong>tvorb\u011b e-mailingov\u00fdch kampan\u00ed<\/strong> nebo <strong>zvy\u0161ov\u00e1n\u00ed rychlosti odezvy z\u00e1kaznick\u00e9ho servisu<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=3E7GwOqGXKk\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Vyzkou\u0161ejte si \u0161pi\u010dkov\u00e9 CRM zdarma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kvalitn\u00ed CRM syst\u00e9m nemus\u00ed st\u00e1t horentn\u00ed \u010d\u00e1stku. Potvrzuje to \u010desk\u00e9 <a href=\"https:\/\/www.eway-crm.com\/cs\/crm-v-outlooku\/\">CRM v Outlooku<\/a> <strong>eWay-CRM<\/strong>, kter\u00e9 vyu\u017e\u00edvaj\u00ed tis\u00edce firem u n\u00e1s i v zahrani\u010d\u00ed. Renomovan\u00fd server Capterra software opakovan\u011b ozna\u010dil jako jednu z nejlep\u0161\u00edch mo\u017enost\u00ed v r\u00e1mci sv\u00e9 kategorie a p\u0159esv\u011bd\u010dit se o tom m\u016f\u017eete i zdarma. Sta\u010d\u00ed si st\u00e1hnout variantu FREE na dobu neomezenou nebo PREMIUM na 30 zku\u0161ebn\u00edch dn\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firmy, kter\u00e9 stav\u00ed na proz\u00e1kaznick\u00e9m p\u0159\u00edstupu, maj\u00ed obvykle navrch nad konkurenc\u00ed, jej\u00edm\u017e jedin\u00fdm c\u00edlem je \u201eprodat za ka\u017edou cenu\u201c. V\u00fdhody plynouc\u00ed ze strategie zalo\u017een\u00e9 na dobr\u00fdch vztaz\u00edch se projevuje p\u0159edev\u0161\u00edm v del\u0161\u00edm \u010dasov\u00e9m horizontu \u2013 spokojen\u00ed z\u00e1kazn\u00edci se obvykle r\u00e1di vracej\u00ed, a v kone\u010dn\u00e9m sou\u010dtu utrat\u00ed mnohem v\u00edce, ne\u017e kdyby se po prvn\u00edm n\u00e1kupu jali [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rady-a-navody"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=869"}],"version-history":[{"count":0,"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/posts\/869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/finblog.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finblog.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}